Apple is trying to make its productivity software a little more appealing to users by making it free for those purchasing Mac or iOS devices. But that only matters if people use it. In an effort to get its iWork apps more widely adopted among enterprise users, it’s adding collaboration features to take on cloud-based productivity tools like Google Apps.
The newest versions of iWork apps – Pages, Numbers and Keynote – will now allow users to create, edit and share documents with other users in real time using iCloud. At Apple’s event in San Francisco today, Eddy Cue showed how it works by collaborating on a Keynote presentation with another exec onstage.
Before, Apple users had to either send docs back and forth by email to update them – or, well, use other tools to do so. But the addition of collaboration could compel more Apple users to take advantage of the software that they’ll now be getting for free with the purchase of any new Mac or iOS device.